Hall Associates

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Home Client List Keeping membership alive in difficult times

Keeping membership alive in difficult times

Most membership bodies are finding it difficult to maintain membership levels in the face of economic and competitive pressures.

We are helping our clients to overcome these difficulties, build retention performance and discover new ways of growing their membership.

Three key steps to keeping membership alive:

  1. Engage with your members to ensure that they know you are there and to understand what they want from you
  2. Align your benefit offerings to match your member and prospective member expectations and needs
  3. Make membership essential, not a question of choice

We are helping our clients to implement these critical steps, to maintain membership levels in the face of economic and competitive pressures and to find new ways of growing their membership.

If you would like to know more about how we do this, please Contact Us...



 

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Institute for Clinical Research

"Hall Associates worked with ICR on a year-long membership recruitment & retention project. The consultants are equally comfortable working at a very detailed level on refining processes, and advising at a more strategic level. The project involved talking directly to our members, which meant they had to understand our organisation quickly, and be utterly trustworthy. As a result, we understand our member needs and drivers more, and are changing the way we communicate with them accordingly. I wouldn't hesitate to work with them again."

Christine Bygate - (Former) Marketing & Communications Manager -  The Institute for Clinical Research (ICR)